Amy Collado

“amz”

Housing Rights Organizer Multi Disciplinary Artist Small Business Owner

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“I am because we are.”

Bio

+ career timeline

Amy Collado is a born & raised Afro-Dominican Brooklynite who has dedicated the past 7 years to tenant

rights advocacy as a NYC Tenant Organizer, and over 10 years as a Multi-Disciplinary creative.


From 2011-2014, Amy used her time to giving back through local charity initiatives and being full-time independent filmmaker on a passion project entitled Open City Mixtape along-side Director A.V. Rockwell.


In 2014, She would begin work as an events manager & art consultant for Damien Hirst's Other Criteria Art Gallery in Soho, New York. She also curated her first art show “Born too Late”, dedicated to her families “local crew” in East New York featuring family photos from 1978-1981, in a former bodega turned artist venue that was damaged from Hurricane Sandy in Alphabet City, NYC. The show featured works from local & seasoned artist and brands with a special jewerly installation by Boriqua brand Botanica’s Nic De La Paz.


In the Spring of 2015, Amy would create Butter Roll®, named after the beloved breakfast food, a roller skate Brand & social enterprise focused on wellness through art, roller skating & social justice initiatives. She hosted & produced her 1st skate event at Prospect Parks Lefrak Center in Brooklyn that also served as a fundraiser for ACE: Employment program for the Homeless. The event was sponsored by Crosly Radio. In June of that year, She also produced the film screening& anniversary party for Barry Gordy’s The Last Dragon ‘s 30th Anniversary in partnership with TriBeCa Cinemas, Urban Action Showcase, Taimak Guarriello and Jackson ‘Cheeba’ Blount.


And by Fall 2015, she would officially pivot into the social justice sector full-time as an Ameri-corps volunteer via Public Allies New York apprenticeship program, after the Mike Brown & Eric Garner murders.


In 2016, Amy produced her 2nd art show “Born 2 Late” at Arts EastNY in Brooklyn, a follow up to her 1st show featuring original illustrations & prints by Denmark artist CMPOne, a records installation by Christian Martir of Sociedad, and a domino table design collaboration with Bien Conectao. The art piece would be sold to an anonymous buyer for an undisclosed amount. The exhibit would include a week long program including a screening of “The Education of Sonny Carson”, a curator discussion about her show, and a closing party by A Party Called Rosie Perez.

In 2017 she officially joined Catholic Migration Services s Immigrant Tenants Assistance Program ITAP team as a tenant organizer where has worked closely with vulnerable Queens tenants to mobilize and support them in forming tenant associations in Elmhurst Long Island City Jackson Heights to improve the quality of life at their buildings ever since She also partnered with The NYC Parks Department to revitalize the hockey space at Orchard Beach for the first Summer Nights Roller Boogie series with Butter Roll In 2017 2019 she created The Finesse aka The Peoples Playlist a light hearted playlist series where people from different backgrounds and professions would curated playlists inspired by the best skate party they could imagine The series hit nearly 100 volumes before retirement In 2019 Amy would go on to produce Butter Roll s Last Thursdays an open format monthly skate party in partnership with Lefrak Center at Prospect park In 2020 Amy produced her 1st Zine for Butter Roll and produced 3 free community skates events in Brooklyn The Bronx In 2021 Amy successfully raised start up capital through community investments donations for her Roller Skate Vinyl Record store The Shop in Ridgewood Queens NY The shop is also co owned by Indie Label owner and DJ Suce In 2022 Amy was commissioned by the Center for Cultural Power to create an experimental short film on the subject of Care Economics where she centers the struggles of immigration tenants through the juxtaposition of 1970s Operation Move in and 2020 s Cancel Rent what she lovingly dubs as Operation Stay In October she was also a grant recipient for City Artists Corps New York to produce a free community skate event in Williamsburg in honor of Latino History month and National Roller skating month Also in 2022 Amy created two roller skate community driven initiatives Honor Roll a 40 discount program for NYC students ages 13 17 and Butter Roll Community Skate Fund a seasonal funding program created support encourage roller skaters in New York City through reimbursements sponsorship She was invited to participate in Eventbrite s Inaugural Creative Cohort and was selected for Creatives Rebuild New York In 2023 Butter Roll was awarded 25 000 from Orbit Gum as part of their Do What Makes You Ding national campaign in support of Honor Roll program Amy currently serves as a tenant organizer in Bushwick running her small business creating a positive change through Butter Roll and happily minding her business She lives in Ridgewood Queens with her life business partner Suce and her black cat Beats Preytell

Cont.

Brand

Features

Past partnerships

The Shop

Feature: ABC’s Localish, 2023

Amz’s Recent

Film Project

An experimental film about memories and resiliency. A 50 year gap between "Operation Move-In" in 1970 and Operation Stay aka Cancel Rent in 2020 through the lense of a tenant organizer + film maker.

Butter Roll’s

Feature: Latino USA, 2021

SOCIALS

@Amycollado

@butterrollnyc

@The.shopnyc

sites

CONTACT

info@butterroll.co